B
Evidence Grade B
Graded
under review
Safe to Cite
Current
9.1%
9.1% -- marketing roi increase for Companies With Advanced Analytics Culture (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://www.bdex.com/blog/marketing-culture-2-0-data-analytics/ ↗
Source Article
Marketing Culture 2.0: Data Analytics
Original Research
Forrester
· Original study ↗
Methodology
Forrester survey over last one to two years
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies With Advanced Analytics Culture: 9.1% marketing roi increase. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester_survey_marketing_roii
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<blockquote cite="https://lighthousedata.io/data/forrester_survey_marketing_roii" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.1%</strong> -- marketing roi increase for Companies With Advanced Analytics Culture<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/forrester_survey_marketing_roii" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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