B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- marketing roi increase for companies using multi-touch attribution (2025)
Companies moving to multi-touch attribution models improved their marketing ROI by an average of 18%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://ppcgrowthstudio.com/marketing-tech-avoid-2026-s-70-ai-failure-trap/ ↗
Source Article
Avoid 70% AI Failure: Q4 Marketing Tech Tactics
There’s an astonishing amount of misinformation swirling around how businesses should approach exploring cutting-edge trends and emerging technologies in marketing. So many companies get it wrong, falling for quick fixes or ignoring fundamental shifts. We’re here to cut through the noise, breaking d…
Original Research
Nielsen
· Original study ↗
Methodology
Cited as Nielsen report from early 2025 via secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using multi-touch attribution: 18% marketing roi increase. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multi-touch-attribution-roi-nielsen-2025
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<blockquote cite="https://lighthousedata.io/data/multi-touch-attribution-roi-nielsen-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- marketing roi increase for companies using multi-touch attribution<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/multi-touch-attribution-roi-nielsen-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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