B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$0.50
$0.50 -- cost per support interaction for ecommerce customer support (2026)
The cost per AI customer support interaction is roughly $0.50 compared to $6.00 for a human agent according to Freshworks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$0.50
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Freshworks
Primary
Tier C
https://alhena.ai/blog/promo-stacking-logic-ai-ecommerce/ ↗
Source Article
How AI Answers 'Can I Combine Code X and Sale Y?'
Original Research
Freshworks
· Original study ↗
Methodology
Cited from Freshworks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce customer support: $0.50 cost per support interaction. Source: Freshworks (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-vs-human-agent-cost
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-vs-human-agent-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.50</strong> -- cost per support interaction for ecommerce customer support<br><small>Source: Freshworks (2026) · <a href="https://lighthousedata.io/data/ai-vs-human-agent-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.