B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

37.1%

37.1% -- technology adoption for loyalty program management (2025)

2025  · Antavo

In 2025, 37.1% of marketers reported using AI in loyalty program management.

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Attribution: Antavo View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
37.1%
Unit
Percentage
Data Vintage
2025
Entity
loyalty program management
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
78
Antavo Primary Tier A
https://antavo.com/blog/ai-transformation/ ↗
Confidence: 71/100 Vintage: 2025 Channel: Cc Extraction
Source Article
Generation X Spending Habits: Insights and Trends
Often overlooked in consumer analyses, Generation X possesses a unique blend of traditional and modern spending habits that demand attention. Sandwiched between Baby Boomers and Millennials, they currently hold significant spending power, making them a valuable demographic for businesses. This blog …
Original Research
Antavo · Original study ↗

Data from Antavo’s Global Customer Loyalty Report 2026.

Methodology documented
Channelcommon_crawl
Plain Text
loyalty program management: 37.1% technology adoption. Source: Antavo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-usage-loyalty-management-2025
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<blockquote cite="https://lighthousedata.io/data/ai-usage-loyalty-management-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.1%</strong> -- technology adoption for loyalty program management<br><small>Source: Antavo (2025) · <a href="https://lighthousedata.io/data/ai-usage-loyalty-management-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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