B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- click through rate for AI summaries (2025-03)
Just 1 percent of search visits involving an AI summary led to a click on a source cited within the summary.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025-03
Entity
Sample Size
900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://www.pewresearch.org/internet/2025/03/15/search-behavior-and-ai-summaries/ ↗
Source Article
Is SEO Dead? The Numbers | Customer Impact
SEO & GEO
Is SEO Dead Because of AI? What the Numbers Really Say
Copy for AI
No, SEO is not dead because of AI, but it is changing faster than ever. Google still processes billions of searches per day and remains by far the largest source of website traffic. What is shifting is searcher behaviour: m…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center study based on the browsing behaviour of American adults
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI summaries: 1% click through rate. Source: Pew Research Center (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-summary-clicks-per-visit
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-summary-clicks-per-visit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- click through rate for AI summaries<br><small>Source: Pew Research Center (2025-03) · <a href="https://lighthousedata.io/data/ai-summary-clicks-per-visit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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