B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- user retention rate lift for AI-powered personalisation engines at large retailers (2024)
AI-powered personalisation engines have been shown to increase user retention rates by 80%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Harshavardhan M et al. (IOSR Journal)
Primary
Tier C
https://malted.ai/news/maximising-ai-value-why-evaluation-matters-for-enterprise-leaders ↗
Source Article
Maximising AI Value: Why Evaluation Matters for Enterprise Leaders
Thought leadership
Maximising AI Value: Why Evaluation Matters for Enterprise Leaders
Carlos Gemmell & Paul Owoicho
Enterprise leaders face significant pressure to demonstrate a return on investment from artificial intelligence. Yet, up to 87% of AI initiatives fail to transition from proof-of-conce…
Original Research
Harshavardhan M et al. (IOSR Journal)
· Original study ↗
Methodology
Cited from academic case study review on AI in marketing (DOI 10.35629/8028-1309131136)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-powered personalisation engines at large retailers: 80% user retention rate lift. Source: Harshavardhan M et al. (IOSR Journal) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalisation-retention-lift-retailers
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<blockquote cite="https://lighthousedata.io/data/ai-personalisation-retention-lift-retailers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- user retention rate lift for AI-powered personalisation engines at large retailers<br><small>Source: Harshavardhan M et al. (IOSR Journal) (2024) · <a href="https://lighthousedata.io/data/ai-personalisation-retention-lift-retailers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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