B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- user retention rate lift for Mobile apps with strong onboarding and personalization (2025)
Mobile apps with a strong focus on user onboarding and personalized experiences achieve an average retention rate 20% higher than apps that do not.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier C
https://applaunchpartners.com/app-launch-success-marketing-case-studies-kpis/ ↗
Source Article
App Launch Marketing: Case Studies & KPIs for Success
Original Research
Sensor Tower
· Original study ↗
Methodology
Cited from a 2025 Sensor Tower report; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile apps with strong onboarding and personalization: 20% user retention rate lift. Source: Sensor Tower (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-onboarding-retention-lift-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/app-onboarding-retention-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- user retention rate lift for Mobile apps with strong onboarding and personalization<br><small>Source: Sensor Tower (2025) · <a href="https://lighthousedata.io/data/app-onboarding-retention-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.