B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- user retention rate lift for apps with clearly defined target audiences (2026)
Apps with clearly defined target audiences and tailored marketing messages see an average of 30% higher user retention rates in the first three months.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier C
https://applaunchpartners.com/app-launch-success-failure-2026-marketing-cases/ ↗
Source Article
App Launch Marketing: 2026 Success & Failure Cases
Original Research
Sensor Tower
· Original study ↗
Methodology
Cited from a Sensor Tower report; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
apps with clearly defined target audiences: 30% user retention rate lift. Source: Sensor Tower (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/targeted-marketing-user-retention-2026
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<blockquote cite="https://lighthousedata.io/data/targeted-marketing-user-retention-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- user retention rate lift for apps with clearly defined target audiences<br><small>Source: Sensor Tower (2026) · <a href="https://lighthousedata.io/data/targeted-marketing-user-retention-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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