B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58%
58% -- organic click reduction rate for Google AI Overviews (2026-02)
Ahrefs study found that Google AI Overviews reduce organic clicks by 58% compared to results without AI Overviews.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026-02
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Ahrefs
Primary
Tier B
https://www.pinmeto.com/blog/ai-overviews-local-search-2026/ ↗
Source Article
How AI Overviews Are Changing Local Search in 2026 | PinMeTo
How AI Overviews Are Changing Local Search in 2026
- Local SEO
- Multi-Location
- Listings & Citations
- AI Search
Since late 2025, something fundamental has shifted in how people find local businesses. Google’s AI Overviews (the AI-generated summaries appearing above traditional search results) now…
Also cited by
2026-09-16
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs analysis of 300,000 keywords showing 58% lower average CTR for top-ranking pages, based on December 2025 data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 | 46% | |
| 2026-02 (current) | 58% | +26.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 58% organic click reduction rate. Source: Ahrefs (2026-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-organic-click-reduction-58
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<blockquote cite="https://lighthousedata.io/data/ai-overviews-organic-click-reduction-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- organic click reduction rate for Google AI Overviews<br><small>Source: Ahrefs (2026-02) · <a href="https://lighthousedata.io/data/ai-overviews-organic-click-reduction-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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