B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- click reduction to websites where ai overviews appear for Google AI Overviews (2026)
Google AI Overviews reduce clicks to websites by an estimated 30%+ on pages where they appear.
- Estimated figure of 30% or more
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
dmidigitalmarketing.com
Primary
Tier C
https://dmidigitalmarketing.com/geo-how-to-optimise-product-listings-for-ai-agents/ ↗
Source Article
From SEO to GEO: How to Optimise Product Listings for AI Agents -
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ToggleGenerative Engine Optimisation (GEO) for e-commerce is the practice of structuring your product information so that AI agents—ChatGPT, Google Gemini, Perplexity, Amazon Rufus—can discover, understand, and recommend your products to users conducting conversational searches.
Thin…
Original Research
dmidigitalmarketing.com
· Original study ↗
Methodology
Estimate cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 30% click reduction to websites where ai overviews appear. Source: dmidigitalmarketing.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-click-reduction
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<blockquote cite="https://lighthousedata.io/data/ai-overviews-click-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- click reduction to websites where ai overviews appear for Google AI Overviews<br><small>Source: dmidigitalmarketing.com (2026) · <a href="https://lighthousedata.io/data/ai-overviews-click-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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