B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- organic click reduction rate for top organic search result (2025-12)
The top organic search result loses 58% of its clicks when an AI Overview is present.
- Applies specifically when an AI Overview is present in the SERP
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://queryscope.dev/blog/revive-decaying-page ↗
Source Article
How to revive a decaying page · QueryScope
How to revive a decaying page
You found a decaying page in your Search Console data. Here's how to decide between a refresh, a merge, and letting it go, and how to tell which one the data is asking for.
You found a page quietly losing its clicks, so the next question is what to do about it. There ar…
Original Research
Ahrefs
· Original study ↗
Methodology
Cited from Ahrefs research on AI Overviews reducing clicks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top organic search result: 58% organic click reduction rate. Source: Ahrefs (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-organic-click-loss-58
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<blockquote cite="https://lighthousedata.io/data/ai-overviews-organic-click-loss-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- organic click reduction rate for top organic search result<br><small>Source: Ahrefs (2025-12) · <a href="https://lighthousedata.io/data/ai-overviews-organic-click-loss-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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