B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

46%

46% -- organic click reduction rate for Google AI Overviews (2026)

Name: Organic Click Reduction Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · Semrush

Google AI Overviews reduced organic clicks by 46% for affected search queries based on Semrush research.

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Attribution: Semrush View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

46%

Unit

Percentage

Data Vintage

2026

Entity

Google AI Overviews

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Semrush Primary Tier B

https://www.amicited.com/da/blog/ai-search-visibility-what-it-is-why-it-matters/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

AI-søgesynlighed: Hvad det er, og hvorfor det betyder noget

Original Research

Semrush · Original study ↗

Methodology

Attributed to Semrush research

Methodology documented

Trend Over Time

Period	Value	Change
2026 (current)	46%
2026-02	58%	+26.1%

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google AI Overviews: 46% organic click reduction rate. Source: Semrush (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-organic-click-reduction-2026

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<blockquote cite="https://lighthousedata.io/data/ai-overviews-organic-click-reduction-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- organic click reduction rate for Google AI Overviews<br><small>Source: Semrush (2026) · <a href="https://lighthousedata.io/data/ai-overviews-organic-click-reduction-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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