B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- click reduction rate for Google search results with AI Overviews (2025)
Google's AI Overviews lead to a 47% reduction in clicks to ranked pages when AI overview results appear.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
freshjuice.dev
Primary
Tier C
https://freshjuice.dev/blog/aeo-tips-b2b-marketers/ ↗
Source Article
The AI visibility playbook: AEO briefing for B2B marketers
The AI visibility playbook: AEO briefing for B2B marketers
Our friends at Orange Marketing hosted a webinar a couple of weeks ago about AEO to share tips and insights on this emerging SEO trend. During the session, our dear friend and brilliant marketer Rebecca Gonzalez shared 10 actionable tips and…
Original Research
freshjuice.dev
· Original study ↗
Methodology
Cited in FreshJuice article as evidence that Google's AI Overviews reduce clicks to ranked pages; original study not named in source. Article notes AI-driven traffic declines began in 2024.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search results with AI Overviews: 47% click reduction rate. Source: freshjuice.dev (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-click-reduction-47
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-click-reduction-47" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- click reduction rate for Google search results with AI Overviews<br><small>Source: freshjuice.dev (2025) · <a href="https://lighthousedata.io/data/ai-overview-click-reduction-47" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.