B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- click reduction rate for Google top organic results (AI Overview present) (2025)
Ahrefs found an approximately 58% reduction in clicks to the top organic result when an AI Overview is present on the SERP.
- Reported as an approximate reduction figure by Ahrefs
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://navboost.com/serp-features-ctr/ ↗
Source Article
How SERP Features Change Click-Through Rates
Why the Same Position Earns Different Clicks
Position on a search results page is only half the story of how many clicks a result receives. The other half is the composition of the page itself. A result ranking first on a clean, text-only results page behaves very differently from the same result ra…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google top organic results (AI Overview present): 58% click reduction rate. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-top-click-reduction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-top-click-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- click reduction rate for Google top organic results (AI Overview present)<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ai-overview-top-click-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.