B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- click reduction rate for Google top organic result with AI Overview present (2025)
Ahrefs found that the presence of an AI Overview reduced clicks to the top organic result by approximately 58%.
- Approximate reduction based on Ahrefs study findings
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://navboost.com/featured-snippet-ctr/ ↗
Source Article
Featured Snippets and CTR: Do Position Zero Results Help or Hurt?
What "Position Zero" Actually Is
A featured snippet is a boxed answer that Google extracts from a web page and displays above the standard organic listings. Because it sits ahead of the first conventional result, practitioners began calling it "position zero." The label is convenient but slightly mi…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study on AI Overviews reducing clicks to the top organic result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google top organic result with AI Overview present: 58% click reduction rate. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-click-reduction-58
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<blockquote cite="https://lighthousedata.io/data/ai-overview-click-reduction-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- click reduction rate for Google top organic result with AI Overview present<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ai-overview-click-reduction-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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