B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
8%
8% -- click through rate for US adults (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
65
Sources (2)
Pew Research Center
Primary
Tier A
https://www.zdnet.com/article/how-to-remove-ai-overviews-from-google-search/ ↗
Source Article
How to remove AI Overviews from Google Search: 4 easy ways
'ZDNET Recommends': What exactly does it mean?
ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including vendor and retailer listings as well as other relevant and independent reviews sites. And we pore ov…
Also cited by
2026-10-01
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center study tracking user behavior
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US adults: 8% click through rate. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-click-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-click-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- click through rate for US adults<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/ai-overview-click-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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