B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- technology adoption for AI adoption among North American marketers (2023)
43% of North American B2B marketers use AI for a competitive edge.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Big Moves Marketing
Primary
Tier A
https://www.bigmoves.marketing/blog/b2b-marketing-segmentation ↗
Source Article
B2B Marketing Segmentation - Complete Guide in 2025 - Read Blog
If you’ve been segmenting your B2B marketing based on company size and industry alone, you’re leaving money on the table. That model is outdated. Real growth today comes from a much deeper understanding of your ideal customers—their motivations, their behaviors, and even the tech they use every day.…
Original Research
Big Moves Marketing
· Original study ↗
Methodology
2023 global survey of B2B leaders
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
AI adoption among North American marketers: 43% technology adoption. Source: Big Moves Marketing (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adoption-north-america-2023
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<blockquote cite="https://lighthousedata.io/data/ai-adoption-north-america-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- technology adoption for AI adoption among North American marketers<br><small>Source: Big Moves Marketing (2023) · <a href="https://lighthousedata.io/data/ai-adoption-north-america-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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