B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- client churn rate for marketing agencies (retainer clients) (2026)
Retainer agencies showed roughly 18% annual client churn.
- Single agency's self-published data, directional only
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Focus Digital
Primary
Tier B
https://ranketize.com/blog/global-marketing-agencies ↗
Source Article
How to Choose a Global Marketing Agency: A 2026 Buyer's Guide | Ranketize
How to Choose a Global Marketing Agency: A 2026 Buyer's Guide
A practical 2026 buyer's guide to evaluating global marketing agencies: criteria, questions, pricing, red flags, and the AI-visibility gap rankings miss.
On this page
- Global marketing agencies to consider
- What does a global marketing …
Original Research
Focus Digital
· Original study ↗
Methodology
Focus Digital 2026 report; retainer churn ~18%, project churn ~42%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing agencies (retainer clients): 18% client churn rate. Source: Focus Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agency-retainer-churn-rate-2026
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<blockquote cite="https://lighthousedata.io/data/agency-retainer-churn-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- client churn rate for marketing agencies (retainer clients)<br><small>Source: Focus Digital (2026) · <a href="https://lighthousedata.io/data/agency-retainer-churn-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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