B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- client churn over five years for B2B businesses (2020)
The majority of B2B businesses lose between 45% and 50% of their clients over a five-year period.
- Reported as a range of 45 to 50%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
leadboxer.com
Primary
Tier C
https://www.leadboxer.com/blog/b2b-sales/ ↗
Source Article
B2B Sales 101: Definition, Techniques & More - LeadBoxer
We all know that making a sale is the act of exchanging a product or service in return for cash, but there is far more to selling than what meets the eye.
With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how ar…
Original Research
leadboxer.com
· Original study ↗
Methodology
Range 45-50% reported; midpoint used
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 45% | |
| 2023 | 45% | 0% |
Segmentation
Industrysaas
Cite this stat
Plain Text
B2B businesses: 45% client churn over five years. Source: leadboxer.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-client-loss-five-years
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-client-loss-five-years" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- client churn over five years for B2B businesses<br><small>Source: leadboxer.com (2020) · <a href="https://lighthousedata.io/data/b2b-client-loss-five-years" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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