B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

45%

45% -- client churn over five years for B2B businesses (2023)

Name: Client Churn Over Five Years Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2023 · leadboxer.com

The majority of B2B businesses lose between 45% and 50% of their clients over a five-year period.

Reported as a range of 45 to 50%

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Attribution: leadboxer.com View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2023

Entity

B2B businesses

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

leadboxer.com Primary Tier C

https://www.leadboxer.com/blog/b2b-sales ↗

Confidence: 48/100 Vintage: 2023 Channel: Wayback

Source Article

B2B Sales 101: Definition, Techniques & More — LeadBoxer

Sales B2B Sales 101: Definition, Techniques & More B2B Sales 101: Definition, Techniques & More 2023-02-04 Sales B2B Sales 101: Definition, Techniques & More 2023-02-04 We all know that making a sale is the act of exchanging a product or service in return for cash, but there is far more to selling t…

Original Research

leadboxer.com · Original study ↗

Methodology

Range 45-50%, midpoint used

Methodology documented

Trend Over Time

Period	Value	Change
2020	45%
2023 (current)	45%	0%

Segmentation

Industrysaas

Cite this stat

Plain Text

B2B businesses: 45% client churn over five years. Source: leadboxer.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-client-loss-45-50

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<blockquote cite="https://lighthousedata.io/data/b2b-client-loss-45-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- client churn over five years for B2B businesses<br><small>Source: leadboxer.com (2023) · <a href="https://lighthousedata.io/data/b2b-client-loss-45-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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