B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- online shopping rate for African internet users (2010)
7% of surveyed online Africans/Kenyans stated they shop online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TNS
Primary
Tier A
https://bankelele.blogspot.com/2010/12/ ↗
Source Article
Bankelele
Late in 2010, TNS released a Kenya digital study as part of a three month study of the habits of online Africans; In Kenya it involved 800 interviews - 400 online, 400 face-to-face and tried to answer various questions like - Who is online? What are people doing online? How can brands connect? What …
Original Research
TNS
· Original study ↗
Methodology
TNS Digital Life study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
African internet users: 7% online shopping rate. Source: TNS (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/africans-shopping-online-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/africans-shopping-online-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- online shopping rate for African internet users<br><small>Source: TNS (2010) · <a href="https://lighthousedata.io/data/africans-shopping-online-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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