B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- online shopping rate for European web users (2012)
87% of European web browsers shopped for products online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB Europe
Primary
Tier B
http://www.wolfestone.co.uk/blog/uncategorized/exploiting-the-potential-of-ecommerce-with-website-tr… ↗
Source Article
Exploiting the potential of eCommerce with website translations
Original Research
IAB Europe
· Original study ↗
Methodology
IAB Europe research as reported by Wolfestone
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European web users: 87% online shopping rate. Source: IAB Europe (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/europeans-shop-online-87
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<blockquote cite="https://lighthousedata.io/data/europeans-shop-online-87" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- online shopping rate for European web users<br><small>Source: IAB Europe (2012) · <a href="https://lighthousedata.io/data/europeans-shop-online-87" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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