B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- online shopping rate for US consumers (2010)
Roughly 60% of US consumers shop online.
- Figure nearly doubled in the past three years
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2010
Entity
Sample Size
30,064
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier A
http://sixestate.com/online-up-print-media-down-community-news-holds-steady/ ↗
Source Article
Online Media Up, Print Media Down, Local News Holds Steady
Original Research
Forrester Research
· Original study ↗
Methodology
Forrester survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 60% online shopping rate. Source: Forrester Research (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-shopping-60pct-us-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-shopping-60pct-us-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- online shopping rate for US consumers<br><small>Source: Forrester Research (2010) · <a href="https://lighthousedata.io/data/online-shopping-60pct-us-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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