B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- mobile purchase rate for affluent shoppers (2011)
In 2011 (12 months prior to the 2012 study), 22 percent of affluent shoppers made an online purchase in the past three months using a mobile device.
- Defined as making an online purchase in the past three months using a mobile device
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unity Marketing
Primary
Tier A
http://www.unitymarketingonline.com/cms/Home/Luxury_Press_Releases/12-14-2012_Affluents_Online_Intro… ↗
Source Article
Research Topics
Original Research
Unity Marketing
· Original study ↗
Methodology
Prior-year Unity Marketing survey comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
affluent shoppers: 22% mobile purchase rate. Source: Unity Marketing (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/affluent-mobile-purchase-rate-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/affluent-mobile-purchase-rate-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- mobile purchase rate for affluent shoppers<br><small>Source: Unity Marketing (2011) · <a href="https://lighthousedata.io/data/affluent-mobile-purchase-rate-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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