B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- direct mail read rate for advertising mail (2026)
Advertising mail is read by approximately 40% of recipients.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PostGate
Primary
Tier C
https://www.dezrez.com/resources/blog/leadpulse-by-dezrez-cut-through-the-digital-noise-with-direct-… ↗
Source Article
Direct Mail Delivers Credibility That Cuts Through the Digital Noise
- February 2nd, 2026
- Tips & Guidance
- by Ceryn Evans
Direct mail is an age-old marketing technique, but that doesn’t make it outdated. In fact, direct mail continues to perform strongly as a marketing channel, with industry investment rising by 5% with 47% of agencies now using it as part of thei…
Original Research
PostGate
· Original study ↗
Methodology
Cited from PostGate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertising mail: 40% direct mail read rate. Source: PostGate (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertising-mail-read-rate-40pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/advertising-mail-read-rate-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- direct mail read rate for advertising mail<br><small>Source: PostGate (2026) · <a href="https://lighthousedata.io/data/advertising-mail-read-rate-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.