B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

64%

64% -- direct mail read rate for Marketing Mail from known vs unknown companies (FY2025)

Name: Direct Mail Read Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

FY2025 · USPS

US households read 64% of the Marketing Mail ads they received from companies they had previously purchased from.

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Attribution: USPS View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

64%

Unit

Percentage

Data Vintage

FY2025

Entity

Marketing Mail from known vs unknown companies

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

USPS Primary Tier A

https://www.mailpro.org/post/what-industries-use-direct-mail/ ↗

Confidence: 63/100 Vintage: FY2025 Channel: Deep Crawl

Source Article

What Industries Use Direct Mail: Key Sectors Explained

What Industries Use Direct Mail: Key Sectors Explained Alec Boye, President, Mail Processing Associates Which Industries Use Direct Mail the Most? Financial companies send the most direct mail advertising to U.S. households, followed by merchants (stores and other retailers), social organizations su…

Original Research

USPS · Original study ↗

Methodology

USPS Household Mail Survey 2025; 36% for unfamiliar companies

Methodology documented

Segmentation

IndustryRetail RegionUS RoleAll marketers Channeldirect_mail

Cite this stat

Plain Text

Marketing Mail from known vs unknown companies: 64% direct mail read rate. Source: USPS (FY2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/read-rate-existing-vs-new-companies

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<blockquote cite="https://lighthousedata.io/data/read-rate-existing-vs-new-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- direct mail read rate for Marketing Mail from known vs unknown companies<br><small>Source: USPS (FY2025) · <a href="https://lighthousedata.io/data/read-rate-existing-vs-new-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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