B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- direct mail read rate for Gen Z (18-24-year-olds) (2025)
93% of 18–24-year-olds (Gen Z) read their mail / direct mail.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JICMAIL
Primary
Tier B
https://birdseyepost.com/blog/why-gen-z-trusts-print-more-than-digital-ads ↗
Source Article
The Generation Gap Myth: Why Gen Z Trusts Print More Than Digital Ads
Original Research
JICMAIL
· Original study ↗
Methodology
JICMAIL mail engagement tracking data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z (18-24-year-olds): 93% direct mail read rate. Source: JICMAIL (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-mail-read-rate-93
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<blockquote cite="https://lighthousedata.io/data/gen-z-mail-read-rate-93" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- direct mail read rate for Gen Z (18-24-year-olds)<br><small>Source: JICMAIL (2025) · <a href="https://lighthousedata.io/data/gen-z-mail-read-rate-93" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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