B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
19.7%
19.7% -- gender pay gap for advertising industry (2024)
In 2024, the gender pay gap in the advertising industry increased to 19.7% in favor of men.
- in favor of men
- increased from 15.2% the previous year
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
19.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Media Leader
Primary
Tier C
https://jyll.ca/ppc/category/Guest+Expert ↗
Source Article
Guest Expert — PPC Directory — jyll.ca
The PPC Directory
Connecting Search Marketers with Stages, Pages, and Podcasts.
The PPC industry moves fast, but our representation isn't keeping up. While women make up a significant portion of the digital marketing workforce, they remain vastly underrepresented in the "authority" roles: the keynot…
Original Research
The Media Leader
· Original study ↗
Methodology
Cited from The Media Leader (2025)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 10% | |
| 2024 (current) | 19.7% | +97.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertising industry: 19.7% gender pay gap. Source: The Media Leader (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertising-gender-pay-gap-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/advertising-gender-pay-gap-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.7%</strong> -- gender pay gap for advertising industry<br><small>Source: The Media Leader (2024) · <a href="https://lighthousedata.io/data/advertising-gender-pay-gap-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.