B
Evidence Grade B
Graded
under review
Safe to Cite
Current
14%
14% -- click through rate improvement for AdContX contextual advertising (online news) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hyo-Jung Oh, Changki Lee, Chung-Hee Lee
Primary
Tier B
http://behavioraltargeting.biz/empirical-effects-of-contextual-match-advertising-for-online-news/ ↗
Source Article
Empirical Effects of Contextual Match Advertising for Online News
Original Research
Hyo-Jung Oh, Changki Lee, Chung-Hee Lee
· Original study ↗
Methodology
Randomized comparison of AdContX vs traditional advertising model using CTR evaluations on a news service; study by Oh, Lee & Lee
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AdContX contextual advertising (online news): 14% click through rate improvement. Source: Hyo-Jung Oh, Changki Lee, Chung-Hee Lee (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adcontx-ctr-improvement-contextual-ads
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<blockquote cite="https://lighthousedata.io/data/adcontx-ctr-improvement-contextual-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- click through rate improvement for AdContX contextual advertising (online news)<br><small>Source: Hyo-Jung Oh, Changki Lee, Chung-Hee Lee (2026) · <a href="https://lighthousedata.io/data/adcontx-ctr-improvement-contextual-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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