B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- click through rate improvement for pages selected for AI snippets (2025)
Pages selected for an AI snippet experience an improvement in click-through rate (CTR) ranging from 20% to 30%.
- Original research studies and methodology not cited by the publisher
Lighthouse Research Team
Last verified:
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Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Passionfruit : SEO, GEO & Omni Channel Ads | Integrated Marketing Services | Backed by Top Investors
How to rank on AI Snippets for Business Growth: Step by step guide
February 24, 2025
Online search has undergone a dramatic evolution in recent years. Artificial intelligence now drives instant, dynamic content summaries that replace long-form textual blocks with succinct answers. A shift from tradi…
Methodology
Range of 20-30% reported; midpoint used. Original studies not named by publisher.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
pages selected for AI snippets: 20% click through rate improvement. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-snippet-ctr-improvement-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-snippet-ctr-improvement-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click through rate improvement for pages selected for AI snippets<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/ai-snippet-ctr-improvement-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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