B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- click through rate improvement for Email content matched to demonstrated subscriber click interest (2026)
Email content matching demonstrated subscriber interest improves click-through rates by 40-80%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier C
https://www.peasy.nu/blog/how-to-use-segmentation-to-create-smarter-email-campaigns ↗
Source Article
How to use segmentation to create smarter email campaigns
How to use segmentation to create smarter email campaigns
Master email segmentation strategies that deliver relevant messages to specific customer groups, dramatically improving engagement and conversion rates.
Email segmentation divides subscriber lists into groups based on shared characteristics, …
Original Research
Mailchimp
· Original study ↗
Methodology
Source reports range 40-80%; midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email content matched to demonstrated subscriber click interest: 40% click through rate improvement. Source: Mailchimp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-content-matching-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/mailchimp-content-matching-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- click through rate improvement for Email content matched to demonstrated subscriber click interest<br><small>Source: Mailchimp (2026) · <a href="https://lighthousedata.io/data/mailchimp-content-matching-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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