B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- ad viewability rate for digital display ads (2022)
On average, 56% of digital display ads have a chance to be seen (viewable).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
AdSupply
Primary
Tier A
https://www.adsupply.com/advertisers/ ↗
Source Article
Advertisers
On average, only 56% of digital display ads ever have a chance to be seen. Ad viewability is now more important than ever.
AdSupply = 90% VIEWABLE*
Traditional display suffers from ever-declining quality because of ad fraud. Only 64% of Internet traffic is from real humans.
AdSupply = 99% HUMAN*
AMA…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
ppc.land
https://ppc.land/
2026-08-18
Original Research
AdSupply
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 Q2 | 44% | |
| 2022 (current) | 56% | +27.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital display ads: 56% ad viewability rate. Source: AdSupply (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad_viewability_display
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad_viewability_display" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- ad viewability rate for digital display ads<br><small>Source: AdSupply (2022) · <a href="https://lighthousedata.io/data/ad_viewability_display" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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