B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.4%
4.4% -- ad spend growth rate for Top 100 Advertisers (2013)
The top 100 advertisers in the US increased their advertising budgets by 4.4% in 2013.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4.4%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Ad Age
Primary
Tier B
http://www.businessinsider.com/12-biggest-advertising-spenders-in-2013-2014-6?op=1 ↗
Source Article
The 12 Companies That Spend The Most On Advertising
Also cited by
adexchanger.com
https://www.adexchanger.com/
2026-08-22
adage.com
https://adage.com/
2026-08-22
Original Research
Ad Age
· Original study ↗
Methodology
Ad Age marketing database
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top 100 Advertisers: 4.4% ad spend growth rate. Source: Ad Age (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad_spend_growth_2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad_spend_growth_2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.4%</strong> -- ad spend growth rate for Top 100 Advertisers<br><small>Source: Ad Age (2013) · <a href="https://lighthousedata.io/data/ad_spend_growth_2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.