B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$2
$2 -- cost per mille for emoji marketing campaigns (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Digiday
Primary
Tier C
https://digiday.com/media/ad-tech-trying-bring-science-emoji-marketing/ ↗
Source Article
Ad tech is trying to figure out the ROI of emojis
Now that emojis are all over digital marketing, there’s growing demand to measure their impact in brands’ campaigns, just like the rest of their media. This demand is spawning a cottage industry: A number of companies are starting to put science and data behind the seemingly frivolous emoji market.
…
Original Research
Digiday
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
emoji marketing campaigns: $2 cost per mille. Source: Digiday (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-tech-emoji-marketing-cost
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<blockquote cite="https://lighthousedata.io/data/ad-tech-emoji-marketing-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cost per mille for emoji marketing campaigns<br><small>Source: Digiday (2026) · <a href="https://lighthousedata.io/data/ad-tech-emoji-marketing-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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