B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81%
81% -- marketing roi lift for companies using account based growth (ABM) tactics (2026)
Companies using account-based growth (ABM) tactics achieve 81% higher marketing ROI than their peers.
- Original research source not cited in text
- Baseline ROI for peers not provided
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
otrenix.com
Primary
Tier C
https://otrenix.com/b2b-growth-marketing-strategies/ ↗
Source Article
B2B Growth Marketing Strategies: Playbook 2026
B2B Growth Marketing Strategies
61% of B2B marketers say generating quality pipeline is their top challenge, and companies using account based growth tactics achieve 81% higher ROI than peers. Yet most of what passes for “growth marketing” in B2B is simply demand generation with a more fashionable l…
Original Research
otrenix.com
· Original study ↗
Methodology
Relative lift vs. peers; baseline ROI value not stated; original research source not named in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using account based growth (ABM) tactics: 81% marketing roi lift. Source: otrenix.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abm-account-based-growth-roi-lift
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<blockquote cite="https://lighthousedata.io/data/abm-account-based-growth-roi-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- marketing roi lift for companies using account based growth (ABM) tactics<br><small>Source: otrenix.com (2026) · <a href="https://lighthousedata.io/data/abm-account-based-growth-roi-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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