B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- marketing roi lift for businesses that consistently track marketing campaigns (2026)
Businesses that consistently track their marketing campaigns see an average of 20% higher ROI compared to those that do not.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://ppcgrowthstudio.com/track-marketing-roi-a-small-business-how-to-2/ ↗
Source Article
Track Marketing ROI: Google Tag Manager & GA4 Guide
Are you struggling to understand how to measure the success of your marketing campaigns? Mastering and conversion tracking into practical how-to articles is essential for any marketer looking to prove their ROI. Without it, you’re flying blind. Are you ready to transform your marketing from a cost c…
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer 2026 report; methodology not detailed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses that consistently track marketing campaigns: 20% marketing roi lift. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emarketer-campaign-tracking-roi-2026
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<blockquote cite="https://lighthousedata.io/data/emarketer-campaign-tracking-roi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- marketing roi lift for businesses that consistently track marketing campaigns<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/emarketer-campaign-tracking-roi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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