B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- marketing roi lift for Florida restaurant and lodging businesses using comprehensive measurement systems (2025)
Businesses utilizing comprehensive measurement systems achieve 37% higher marketing ROI than those relying on standard analytics packages alone, according to research from the Florida Restaurant and Lodging Association.
- Compared to businesses relying on standard analytics packages alone
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Florida Restaurant and Lodging Association
Primary
Tier C
https://newfoundagency.com/miramar-beach-business-growth-digital-marketing-strategies-that-work/ ↗
Source Article
Miramar Beach Business Growth | Proven Digital Tactics
In the competitive landscape of Florida’s Emerald Coast, Miramar Beach businesses face unique challenges and opportunities. With tourism fluctuations, seasonal demand patterns, and increasing competition, local companies need more than generic marketing tactics—they need strategies specifically tail…
Original Research
Florida Restaurant and Lodging Association
· Original study ↗
Methodology
Research from Florida Restaurant and Lodging Association, as cited by agency
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Florida restaurant and lodging businesses using comprehensive measurement systems: 37% marketing roi lift. Source: Florida Restaurant and Lodging Association (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/measurement-systems-marketing-roi-lift
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<blockquote cite="https://lighthousedata.io/data/measurement-systems-marketing-roi-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- marketing roi lift for Florida restaurant and lodging businesses using comprehensive measurement systems<br><small>Source: Florida Restaurant and Lodging Association (2025) · <a href="https://lighthousedata.io/data/measurement-systems-marketing-roi-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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