B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17.7%
17.7% -- email conversion rate for Second abandoned cart emails sent within 24 hours of cart abandonment (2022)
Second abandoned cart emails sent within 24 hours of the bounce achieve a 17.7% conversion rate based on 2022 performance data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17.7%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Atomic Leap
Primary
Tier C
https://atomicleap.agency/category/digital-marketing/ ↗
Source Article
Digital Marketing Archives
Original Research
Atomic Leap
· Original study ↗
Methodology
Presented within Atomic Leap's 2022 abandoned cart email results section; third email recommended within 72 hours
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Second abandoned cart emails sent within 24 hours of cart abandonment: 17.7% email conversion rate. Source: Atomic Leap (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-cart-email-24hr-conversion-17-7
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<blockquote cite="https://lighthousedata.io/data/abandoned-cart-email-24hr-conversion-17-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.7%</strong> -- email conversion rate for Second abandoned cart emails sent within 24 hours of cart abandonment<br><small>Source: Atomic Leap (2022) · <a href="https://lighthousedata.io/data/abandoned-cart-email-24hr-conversion-17-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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