B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- site abandonment rate for online consumers (2016)
40% of people abandon a website that takes more than 3 seconds to load.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kissmetrics
Primary
Tier C
https://www.wordflirt.com/what-to-know-for-a-successful-website-design-part-4 ↗
Source Article
What to Know for a Successful Website Design Part 4
What to Know for a Successful Website Design Part 4
Welcome to Part 4 of our 6-lesson crash course on What to Know for a Successful Website Design!
In Part 1 you learned that the one big mistake almost everyone makes is…your website is NOT for you; it’s for your customers! Thus, your website must ap…
Original Research
Kissmetrics
· Original study ↗
Methodology
Cited from Kissmetrics blog research on page load times
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 40% site abandonment rate. Source: Kissmetrics (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandon-site-3-second-load
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abandon-site-3-second-load" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- site abandonment rate for online consumers<br><small>Source: Kissmetrics (2016) · <a href="https://lighthousedata.io/data/abandon-site-3-second-load" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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