B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- site abandonment rate for e-commerce websites (2020)
Websites that fail to establish human connection and trust for inserting banking details face a 35% probability of visitors leaving.
- Hypothetical or estimated probability based on lack of human-centric/trust-building design elements.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
knowndesign.co
Primary
Tier C
https://knowndesign.co/blog/ui-ux-website-design-trends-for-2020/ ↗
Source Article
UI & UX Website Design Trends For 2020 | KNOWN Design
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Original Research
knowndesign.co
· Original study ↗
Methodology
Unattributed claim in agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce websites: 35% site abandonment rate. Source: knowndesign.co (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/site-exit-chance-2020
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<blockquote cite="https://lighthousedata.io/data/site-exit-chance-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- site abandonment rate for e-commerce websites<br><small>Source: knowndesign.co (2020) · <a href="https://lighthousedata.io/data/site-exit-chance-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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