B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
60%
60% -- site abandonment rate for Generation Z online shoppers (2019)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM, ForeSee, The National Retail Federation
Primary
Tier C
https://improzinternetmarketing.com/blog/digital-marketing-generation-z/ ↗
Source Article
Digital Marketing & Generation Z
Every generation has its unique habits, aspirations and wants, and Gen Z is no different. Generation Z (Gen Z), also known as post-Millenials or the i-generation, refers to the group of people that were born after 1995. They are transforming how shopping, both online and in-store, is conducted.
A la…
Original Research
IBM, ForeSee, The National Retail Federation
· Original study ↗
Methodology
Attributed to studies from IBM, ForeSee, and The National Retail Federation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generation Z online shoppers: 60% site abandonment rate. Source: IBM, ForeSee, The National Retail Federation (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-avoid-slow-sites-60
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<blockquote cite="https://lighthousedata.io/data/gen-z-avoid-slow-sites-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- site abandonment rate for Generation Z online shoppers<br><small>Source: IBM, ForeSee, The National Retail Federation (2019) · <a href="https://lighthousedata.io/data/gen-z-avoid-slow-sites-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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