B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- completion rate for Instagram articles (Q1 2019)
According to an analysis by Conviva in Q1 2019 covering 13,000 articles from 300 Instagram accounts (excluding influencer accounts), the average completion rate was 84%.
- Excludes influencer accounts
- Based on 13,000 articles from 300 Instagram accounts
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
Q1 2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Conviva
Primary
Tier A
https://ad-exchange.fr/bientot-de-la-publicite-sur-whatsapp-45258/ ↗
Source Article
Bientôt de la publicité sur WhatsApp - AD-EXCHANGE.FR *
WhatsApp, l’application de messagerie instantanée mobile multiplateforme devrait prochainement s’ouvrir à la publicité. Celle-ci devrait être accessible depuis Status, la fonctionnalité « Stories » de l’app.
Outre les fonctionnalités principales de l’application de messagerie destinées à une communi…
Original Research
Conviva
· Original study ↗
Methodology
Analyse réalisée par Conviva
Trend Over Time
| Period | Value | Change |
|---|---|---|
| Q1 2018 | 73% | |
| Q1 2019 (current) | 84% | +15.1% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Instagram articles: 84% completion rate. Source: Conviva (Q1 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/84-percent-average-completion-rate-instagram-articles
HTML Embed
<blockquote cite="https://lighthousedata.io/data/84-percent-average-completion-rate-instagram-articles" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- completion rate for Instagram articles<br><small>Source: Conviva (Q1 2019) · <a href="https://lighthousedata.io/data/84-percent-average-completion-rate-instagram-articles" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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