B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- completion rate for Instagram articles (Q1 2018)
In 2018, the average completion rate for Instagram posts/articles was 73%, according to a Conviva analysis.
- Excludes influencer accounts (hors comptes d’influenceurs)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
Q1 2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Conviva
Primary
Tier A
https://ad-exchange.fr/bientot-de-la-publicite-sur-whatsapp-45258/ ↗
Source Article
Bientôt de la publicité sur WhatsApp - AD-EXCHANGE.FR *
WhatsApp, l’application de messagerie instantanée mobile multiplateforme devrait prochainement s’ouvrir à la publicité. Celle-ci devrait être accessible depuis Status, la fonctionnalité « Stories » de l’app.
Outre les fonctionnalités principales de l’application de messagerie destinées à une communi…
Original Research
Conviva
· Original study ↗
Methodology
Analyse réalisée par Conviva
Trend Over Time
| Period | Value | Change |
|---|---|---|
| Q1 2018 (current) | 73% | |
| Q1 2019 | 84% | +15.1% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Instagram articles: 73% completion rate. Source: Conviva (Q1 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/73-percent-average-completion-rate-instagram-previous-year
HTML Embed
<blockquote cite="https://lighthousedata.io/data/73-percent-average-completion-rate-instagram-previous-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- completion rate for Instagram articles<br><small>Source: Conviva (Q1 2018) · <a href="https://lighthousedata.io/data/73-percent-average-completion-rate-instagram-previous-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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