B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- social media usage rate for small and medium-size businesses (2013)
72% of small and medium-size businesses use social media for promotion according to a BIA/Kelsey study.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
82
Source
BIA/Kelsey
Primary
Tier A
http://www.businessinsider.com/72-of-online-adults-are-using-social-media-2013-8?utm_source=hearst&u… ↗
Source Article
It's Not Just The Kids — 72% Of Online Adults Are Using Social Media
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72% Of Online Adults Are Using Social Media (Pew Researc…
Original Research
BIA/Kelsey
· Original study ↗
Methodology
BIA/Kelsey study
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
small and medium-size businesses: 72% social media usage rate. Source: BIA/Kelsey (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/72-of-smbs-using-social-media
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<blockquote cite="https://lighthousedata.io/data/72-of-smbs-using-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- social media usage rate for small and medium-size businesses<br><small>Source: BIA/Kelsey (2013) · <a href="https://lighthousedata.io/data/72-of-smbs-using-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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