B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2
2 -- roas for Meta（Facebook/IG） (2026)
In 2025-2026, the median ROAS for Meta (Facebook/IG) advertising is 2.19x.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
WebFX, First Page Sage, Polar Analytics
Primary
Tier A
https://digiday.com/marketing/how-fast-food-chain-carls-jr-is-pushing-ctv-to-become-a-performance-ch… ↗
Source Article
ROAS 怎麼算？2026 廣告投報率完整計算教學與產業基準
ROAS 怎麼算？2026 廣告投報率完整計算教學與產業基準
「這波廣告到底有沒有賺？」這是每位行銷人每天都在問自己的問題。ROAS（Return on Ad Spend，廣告投報率）是衡量廣告成效最核心的指標之一，但很多行銷人搞不清楚怎麼算、多少才算好、跟 ROI 又有什麼不同。這篇文章將用最白話的方式，帶你從公式到實戰，完整掌握 ROAS 計算。
ROAS 是什麼？
ROAS 的全稱是 Return on Ad Spend（廣告支出回報率），用來衡量每花 1 元廣告費能帶回多少營收。它是廣告效率的直接量化指標。
ROAS 計算公式
ROAS = 廣告帶來的收入 ÷ 廣告支出
就這麼簡單。來…
Also cited by
Original Research
WebFX, First Page Sage, Polar Analytics
· Original study ↗
Methodology
根據 WebFX、First Page Sage、Polar Analytics 等多個數據源的 2025-2026 年報告
Segmentation
Industrymarketing
Channelcommon_crawl
Cite this stat
Plain Text
Meta（Facebook/IG）: 2 roas. Source: WebFX, First Page Sage, Polar Analytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/2026-meta-roas-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/2026-meta-roas-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- roas for Meta（Facebook/IG）<br><small>Source: WebFX, First Page Sage, Polar Analytics (2026) · <a href="https://lighthousedata.io/data/2026-meta-roas-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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