B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$2
$2 -- average cpc for YouTube (2026)
In 2026, the average cost per click (CPC) for ads on YouTube is $2.00.
- Actual results vary by targeting, creative quality, industry, and season.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PostEverywhere
Primary
Tier A
https://posteverywhere.ai/tools/social-media-ad-budget-calculator ↗
Source Article
Free Social Media Ad Budget Calculator | PostEverywhere
Free Social Media Ad Budget Calculator
Calculate your optimal ad spend across platforms. See estimated impressions, clicks, and conversions based on 2026 CPM and CPC benchmarks.
Configure your campaign
Note: Estimates based on 2026 average CPM, CPC, and CPA benchmarks. Actual results vary by targeti…
Original Research
PostEverywhere
· Original study ↗
Methodology
Average cost per click on YouTube in 2026.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: $2 average cpc. Source: PostEverywhere (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/2026-average-cpc-youtube
HTML Embed
<blockquote cite="https://lighthousedata.io/data/2026-average-cpc-youtube" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- average cpc for YouTube<br><small>Source: PostEverywhere (2026) · <a href="https://lighthousedata.io/data/2026-average-cpc-youtube" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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