C
Evidence Grade C
Use with Hedging
Dated
20%
20% -- email open rate for B2B marketers (2015)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Heidi Cohen
Primary
Tier B
https://heidicohen.com/2015-b2b-purchase-decision-process/ ↗
Source Article
How The 2015 B2B Purchase Decision Process Has Changed - Heidi Cohen
5 Steps To B2B Content Marketing Success
The biggest challenge B2B marketers face today is that their buyers are invisible until they’re ready to purchase. This makes it difficult to create targeted content and interactions that nurture prospects towards purchase.
The 2015 B2B purchase decision proc…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-14
demandsage.com
https://www.demandsage.com/
2026-08-14
amraandelma.com
https://www.amraandelma.com/
2026-08-14
Original Research
Heidi Cohen
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 (current) | 20% | |
| 2026 | 80% | +300.0% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B marketers: 20% email open rate. Source: Heidi Cohen (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/2015-b2b-marketing-email-opens
HTML Embed
<blockquote cite="https://lighthousedata.io/data/2015-b2b-marketing-email-opens" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email open rate for B2B marketers<br><small>Source: Heidi Cohen (2015) · <a href="https://lighthousedata.io/data/2015-b2b-marketing-email-opens" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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