B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- roi improvement rate for Marketers that raised marketing outlay during the 2008 recession (2008)
60% of marketers who increased marketing spend during the 2008 recession achieved an improved ROI.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WARC
Primary
Tier B
https://www.iprospect.com/en/pl/news-and-insights/news/the-importance-of-maintaining-investment-duri… ↗
Source Article
How Important Is It to Maintain Branding Investments | iProspect
Recession, financial downturn, call it what you will… what is clear is that the immediate reaction of many brands in periods of financial hardship is to claw back or reduce marketing budgets. From a media and marketing perspective it is of course frustrating when it seems like cutting ad spend is th…
Original Research
WARC
· Original study ↗
Methodology
Percentage of marketers who realized better ROI by increasing marketing spend during the 2008 recession (WARC 2022).
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers that raised marketing outlay during the 2008 recession: 60% roi improvement rate. Source: WARC (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/2008-recession-roi-improvement
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<blockquote cite="https://lighthousedata.io/data/2008-recession-roi-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- roi improvement rate for Marketers that raised marketing outlay during the 2008 recession<br><small>Source: WARC (2008) · <a href="https://lighthousedata.io/data/2008-recession-roi-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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