Online Shopper Penetration Rate
Statistics & Benchmarks

Verified online shopper penetration rate data across 2 regions. Sourced from primary research and validated with evidence grading.

6 data points · 2 regions · Updated 2026-10-02

Compare by Region

SE Region

1 stat
Sweden Retail
69.000000%
Percentage 2023-05

Global Region

5 stats
Polish e-commerce sector marketing
78.000000%
Percentage 2024
Britain, Netherlands, and Sweden populations marketing
70.000000%
Percentage 2015
Italy and Spain populations marketing
34.000000%
Percentage 2015
Europe marketing
40.000000%
Percentage 2011
Polish internet users marketing
47.000000%
Percentage 2016

Compare Online Shopper Penetration Rate Across Regions

See how online shopper penetration rate benchmarks differ by geography in a single side-by-side view.

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