B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- online shopper penetration rate for Sweden (2023-05)
In May 2023, 69% of people in Sweden shopped online, up from 68% in May 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2023-05
Entity
Geography
SE
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Swedish Chamber of Commerce
Primary
Tier B
https://amandaai.com/resources/blog/industry-trends/swedish-ecommerce-indicator-report-may-2023/ ↗
Source Article
A Punishing May for the Swedish eCommerce Sector
Original Research
Swedish Chamber of Commerce
· Original study ↗
Methodology
Swedish Chamber of Commerce eCommerce indicator; 68% in May 2022
Methodology documented
Segmentation
IndustryRetail
RegionSE
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Sweden: 69% online shopper penetration rate. Source: Swedish Chamber of Commerce (2023-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/swedish-online-shoppers-share-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/swedish-online-shoppers-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- online shopper penetration rate for Sweden<br><small>Source: Swedish Chamber of Commerce (2023-05) · <a href="https://lighthousedata.io/data/swedish-online-shoppers-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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